Kathmandu: Global mobility and urban services platform inDrive has officially announced renowned Nepali actress Swastima Khadka as its Brand Ambassador for Nepal. Alongside this appointment, the company launched its new 360° campaign titled “Your Journey Begins With Your Choice”, reflecting inDrive’s commitment to freedom of choice, fairness, and transparency for all users.
The newly launched campaign centers on inDrive’s unique peer-to-peer (P2P) model, which allows passengers to set their own fares and negotiate directly with drivers. This system ensures equality and mutual respect, empowering both parties to make fair and transparent decisions putting freedom of choice at the heart of every ride.
Through this campaign, inDrive emphasizes its mission to build a community-driven platform that connects with Nepali audiences, especially the youth who value independence and authenticity. With Swastima Khadka as the face of the campaign, the company hopes to inspire a new generation of users who believe in empowerment through choice and fairness in mobility.
Speaking on the occasion, Mark Tolley, Regional Director for APAC at inDrive, expressed his enthusiasm for the partnership. He said, “Our campaign ‘Your Journey Begins With Your Choice’ reflects inDrive’s core values of freedom, equality, and community. We’re delighted to have Swastima Khadka represent our brand in Nepal. Her authenticity perfectly aligns with what inDrive stands for.”
Likewise, Rita Pokharel, Country Representative for inDrive Nepal, said the brand has always focused on empowering local communities. “With this campaign and with Swastima joining us, we are reaffirming our commitment to fair mobility and transparency,” she shared. Swastima Khadka also expressed her excitement, saying she was proud to represent a brand that values fairness, respect, and empowerment. The campaign will run across digital, outdoor, and on-ground platforms, reinforcing inDrive’s identity as a people-driven platform promoting fair pricing and freedom of choice in Nepal.
