Kathmandu. Nepal’s tourism stakeholders have expressed collective solidarity to revive the country’s tourism industry, which has been hit hard in recent months due to political unrest and Gen Z protests.
A joint discussion was held on Monday under the leadership of the Ministry of Culture, Tourism and Civil Aviation and in coordination with the Nepal Tourism Board (NTB). The meeting concluded that despite challenges, Nepal’s tourism sector is on track for revival.
Tourism Secretary and NTB Chairman Hari Prasad Mainali said the ministry is committed to removing policy hurdles to support recovery efforts. He emphasized that private sector collaboration is essential and added that immediate reforms are already underway to restore confidence in Nepal as a safe destination.
NTB Vice-Chairman Ram Prasad Sapkota (Kamal) stressed the need to launch promotional “tourism packages” and disseminate the message through embassies, the Non-Resident Nepali Association (NRNA), and other networks that Nepal remains a safe country for visitors.
Mani Raj Lamichhane, Head of the NTB Pokhara Office, said coordination is ongoing with local tourism entrepreneurs to assess damages in the region. He assured that trekking routes are safe and adventure tourism activities have resumed smoothly, with facilities in place to assist visiting tourists.
Hotel Association Nepal (HAN) President Binayak Shah acknowledged damages in the hotel sector but assured that there would be no compromise in welcoming and hosting guests. “Adventure tourism remains largely unaffected, and numbers are gradually increasing,” he said.
Similarly, Nepal Association of Tour and Travel Agents (NATTA) President Kumar Mani Thapaliya highlighted the need for effective communication campaigns to reassure international markets. He said natural disasters and current crises differ, requiring long-term strategies for sustainable solutions.
NTB CEO Deepak Raj Joshi reminded participants that Nepal’s tourism has bounced back from past disasters and crises, urging stakeholders to act with confidence.
On the same day, NTB also held discussions with representatives, general managers, and officials of four- and five-star hotels in Nepal. Hotel operators expressed readiness to welcome guests as long as government facilitation continues.
